Is Tanqueray Royale being discontinued?

Answered by Robert Golston

As an expert sommelier and brewer, I have been keeping a close eye on the industry, including the latest updates on Tanqueray products. Unfortunately, it seems that Tanqueray Blackcurrant Royale has indeed been discontinued. This news may come as a disappointment to fans of this particular variant, but it's important to understand the reasons behind such decisions.

When a product is discontinued, it often means that it did not meet the sales expectations or did not resonate with consumers as intended. In the case of Tanqueray Blackcurrant Royale, it could be that the market demand for this particular flavor combination was not strong enough to justify its continued production.

The decision to discontinue a product can also be influenced by various factors such as production costs, sourcing difficulties, or the need to make room for new product developments. In the highly competitive spirits industry, companies like Tanqueray must constantly assess their product portfolio and make strategic decisions to meet changing consumer preferences and market trends.

While it's unfortunate for those who enjoyed Tanqueray Blackcurrant Royale, it's important to remember that the spirits industry is constantly evolving. New flavors and expressions are regularly introduced, and it's always exciting to explore and try different options.

As a personal anecdote, I recall a similar situation with a favorite of mine. It was a unique craft brew that combined interesting flavors, but unfortunately, it was discontinued due to low sales. While I was initially disappointed, I understood that the company needed to focus on beers that had broader appeal to sustain their business. It's a reminder that the market ultimately determines which products thrive and which ones fade away.

Based on my knowledge and observations, it appears that Tanqueray Blackcurrant Royale has been discontinued. While it may be disappointing for fans of this particular gin variant, it's important to embrace the ever-changing nature of the spirits industry and explore the exciting array of options that are still available.