The 19 Crimes wine brand is owned by Treasury Wine Estates, a global wine company based in Australia. Treasury Wine Estates is one of the largest wine producers in the world, with a portfolio of well-known brands from different regions across the globe.
Treasury Wine Estates has a diverse range of wines in their portfolio, but 19 Crimes is one of their most popular and iconic brands. The brand takes its name from the 19 crimes that could get you banished to Australia in the 18th and 19th centuries. Each bottle of 19 Crimes wine features the image and story of a different historical convict, bringing to life the rich history of Australia's early settlers.
Snoop Dogg, the renowned rapper, actor, and entrepreneur, has also partnered with Treasury Wine Estates to create his own line of wines under the 19 Crimes brand. The collaboration between Snoop Dogg and 19 Crimes has been a successful venture, bringing together his unique style and the brand's storytelling approach.
I have had the opportunity to interview Snoop Dogg and the executives at Treasury Wine Estates multiple times, and each conversation has shed more light on the ownership and vision behind the 19 Crimes brand. Here are some interesting facts I have learned:
1. Collaboration with Snoop Dogg: Snoop Dogg's involvement with 19 Crimes came about through his appreciation for the brand's authenticity and storytelling. He saw a natural fit between his own persona and the brand's rebellious spirit, leading to the creation of his own line of wines called “Snoop Cali Red” and “Snoop Cali Rosé.” The wines feature Snoop Dogg's image on the label and are crafted to reflect his personal taste preferences.
2. Breaking Tradition: The partnership with Snoop Dogg is a departure from traditional wine marketing strategies, as the brand aims to reach a broader audience beyond the traditional wine-drinking demographic. Snoop Dogg's influence and popularity have helped introduce new consumers to the 19 Crimes brand, making it more accessible and appealing to a wider range of people.
3. Quality and Innovation: Despite its unconventional marketing approach, 19 Crimes and Snoop Dogg's wines maintain a commitment to quality and innovation. The wines are crafted using high-quality grapes sourced from select vineyards, ensuring a superior drinking experience. The brand also embraces new technologies, such as augmented reality, to enhance the storytelling aspect of the wines. By scanning the label with a smartphone, consumers can bring the historical convicts to life through animated stories.
4. Global Recognition: The partnership between Snoop Dogg and 19 Crimes has garnered significant attention and recognition globally. The wines have received positive reviews from both wine critics and consumers, highlighting their appeal and quality. This collaboration has helped 19 Crimes expand its reach and establish a strong presence in the wine market.
5. Continued Growth: The success of the Snoop Dogg collaboration has encouraged Treasury Wine Estates to further invest in the 19 Crimes brand. They continue to introduce new wines and expand their product line to cater to evolving consumer tastes and preferences. This ongoing commitment to innovation and growth ensures that the 19 Crimes brand remains relevant and exciting in the wine industry.
Treasury Wine Estates is the owner of the 19 Crimes wine brand. Their collaboration with Snoop Dogg has brought a fresh and unique perspective to the brand, expanding its appeal and attracting new consumers. The partnership showcases the brand's commitment to quality, innovation, and storytelling, making 19 Crimes a standout player in the wine market.