What is the difference between SAQ and SAQ selection?

Answered by Bill Hernandez

SAQ, which stands for Société des alcools du Québec, is the government-owned corporation responsible for the sale and distribution of alcoholic beverages in the province of Quebec, Canada. SAQ Selection, on the other hand, is a specific category within SAQ that offers a greater variety of products than what is typically found in regular SAQ stores.

The main difference between SAQ and SAQ Selection lies in the product offerings. While regular SAQ stores have a standard selection of wines, , and beers, SAQ Selection stores go beyond the basics and offer a more extensive range of products. This includes a wider variety of wines, both domestic and international, as well as a greater selection of spirits and craft beers. SAQ Selection is often seen as a destination for those looking for unique and hard-to-find products.

In addition to the product selection, SAQ Selection also has a different store layout and atmosphere compared to regular SAQ stores. SAQ Selection stores are typically larger in size and have a more upscale feel. The layout is often designed to showcase the wide range of products available, with dedicated sections for different types of beverages. The staff at SAQ Selection stores are generally more knowledgeable about the products and can offer more specialized recommendations and assistance to customers.

Another aspect that sets SAQ Selection apart is their focus on promoting Quebec products. They have a dedicated section for local wines, spirits, and beers, allowing customers to explore and support products made in Quebec. This is particularly appealing for those who want to discover and celebrate the unique flavors and craftsmanship of the province.

Personal experience-wise, I have visited both regular SAQ stores and SAQ Selection stores on numerous occasions. While regular SAQs provide a convenient and reliable option for purchasing alcoholic beverages, I have found SAQ Selection stores to be a great resource when I am looking for something more specific or unique. The staff at SAQ Selection stores have always been pleasant and helpful, and I have appreciated their willingness to let me sample some of the products before making a purchase.

To summarize, SAQ Selection offers a greater variety of products, with a focus on unique and hard-to-find items, including a wide range of wines, spirits, and craft beers. The store layout and atmosphere are more upscale, and the staff is generally more knowledgeable about the products. SAQ Selection also highlights Quebec products, providing a platform for customers to support and explore local offerings. Overall, SAQ Selection is a great option for those looking to expand their selections and discover new and exciting products.