By coming together, the newly formed Frito-Lay, Inc. was able to leverage the strengths of both companies and expand its product offerings. The annual revenues of $127 million at the time of the merger were a testament to the popularity and market presence of the four main brands: Fritos, Lay's, Cheetos, and Ruffles.
Ruffles, with its distinctive ridged texture and robust flavor, was already gaining popularity among snack lovers. Its merger with Frito-Lay further solidified its position in the market and allowed for increased distribution and marketing efforts. As a result, Ruffles continued to grow in popularity and became a beloved brand among consumers.