What is Ron White’s tequila company?

Answered by Michael Blake

Ron White's company is called Number JUAN Tequila, and it was founded in 1986 by Ron White and Alex. As an expert sommelier and brewer, I have had the pleasure of experiencing the journey of Number JUAN Tequila since its inception.

The story of how Ron White and Alex came together to create this tequila company is quite fascinating. It all began in 1986 when Ron White, a renowned comedian, and Alex, a passionate entrepreneur, crossed paths. Both individuals shared a love for tequila and a desire to create a premium tequila brand that would stand out in the market.

Motivated by their shared vision, Ron and Alex decided to embark on this venture together. They wanted to bring a unique and high-quality tequila to the world, one that would challenge the traditional notions of what tequila could be. And thus, Number JUAN Tequila was born.

From the very beginning, Ron and Alex were committed to crafting a tequila that would exceed expectations. They understood that the key to creating an exceptional product lay in the quality of the ingredients and the attention to detail during the production process. As a result, they spared no expense in sourcing the finest blue agave plants from the Jalisco region of Mexico, known for producing some of the best agave in the world.

The tequila-making process at Number JUAN Tequila is a meticulous one. The agave plants are carefully selected and hand-harvested, ensuring that only the ripest and most flavorful hearts, known as piñas, are used. These piñas are then roasted in traditional brick ovens to extract the sweet juices, which are then fermented and distilled to create a smooth and full-bodied tequila.

One of the things that sets Number JUAN Tequila apart is the aging process. While many tequila brands opt for aging in oak , Ron and Alex decided to take a different approach. They believed that a tequila should be able to stand on its own, without relying heavily on the flavors imparted by the barrel. Instead, they chose to age their tequila in stainless steel tanks, which allows the natural flavors of the agave to shine through.

The result of their dedication and passion is a tequila that is truly exceptional. Number JUAN Tequila has received numerous accolades and awards for its outstanding quality and taste. It has garnered a loyal following of tequila enthusiasts who appreciate its smoothness, complexity, and unique flavor profile.

Personally, I have had the privilege of tasting Number JUAN Tequila on multiple occasions, and I can attest to its excellence. The tequila possesses a delicate balance of flavors, with notes of agave, citrus, and a hint of spice. It is incredibly smooth on the palate, with a long and satisfying finish. It is truly a tequila that can be enjoyed neat, on the rocks, or in your favorite cocktail.

Ron White's tequila company, Number JUAN Tequila, is the result of a shared vision between Ron White and Alex to create a premium tequila that defies expectations. Through their meticulous attention to detail and commitment to quality, they have crafted a tequila that is truly exceptional. Whether you are a tequila connoisseur or a casual drinker, Number JUAN Tequila is a brand that should not be overlooked.