Matti's journey in the world of beverages began many years ago when he discovered his love for wine. As a sommelier, he honed his skills in understanding and appreciating the nuances of different wines, developing a keen palate and a deep understanding of the industry. This expertise in the world of wine has undoubtedly shaped his approach as a CEO in the spirits business.
In addition to his sommelier background, Matti also has extensive experience in brewing. This combination of knowledge in both wine and brewing gives him a well-rounded perspective on the beverage industry as a whole. He understands the intricate details of production, the importance of quality ingredients, and the art of crafting exceptional drinks.
One aspect that sets Matti apart as a CEO is his personal approach to everything he does. He is deeply involved in every aspect of the business, from product development to marketing strategies. Matti is not afraid to roll up his sleeves and get hands-on, working side by side with his team to bring their vision to life.
Personal experiences have played a significant role in shaping Matti's perspective as a CEO. He has traveled extensively, exploring different cultures and immersing himself in the local beverage scenes. These experiences have allowed him to gain a deeper understanding of the global market and the diverse tastes and preferences of consumers worldwide.