Carling Black Label is indeed a South African beer. Its history and origins can be traced back to 1966 when Carling USA licensed South African Breweries to produce it. This partnership brought the brand to our shores and introduced it to the South African market.
The advertising campaign that accompanied the launch of Carling Black Label in South Africa was centered around a “cowboy” theme. The cowboy was portrayed as a hero figure who deserved a cold Carling Black Label as a reward for a long day's work. This marketing strategy aimed to create a strong association between the beer and hard work, appealing to the blue-collar workers and the working class.
As an expert sommelier and brewer, I have had the opportunity to taste and analyze Carling Black Label. While it may not be the most complex or artisanal beer out there, it does have its own unique characteristics that make it a recognizable South African beer. It has a crisp and refreshing taste with a mild bitterness, making it a popular choice for those looking for a straightforward and easy-drinking beer.
Carling Black Label has also become an iconic brand in South Africa, with a strong presence in the local beer market. It is often associated with sporting events, particularly rugby and soccer, where it is a common sight to see fans enjoying a cold Carling Black Label while cheering on their favorite teams.
In my personal experience, I have found Carling Black Label to be a beer that is widely enjoyed and appreciated by many South Africans. It is often seen as a reliable and dependable choice, whether you are at a social gathering, a braai (barbecue), or simply relaxing at home.
Carling Black Label's history, marketing campaigns, and popularity in South Africa firmly establish it as a South African beer. Its presence and recognition in the local market, as well as its association with the country's culture and traditions, further solidify its status as a beer that is deeply rooted in South African identity.