As an expert sommelier and brewer, I have witnessed the surge in popularity of Japanese whisky in recent years. One of the most sought-after brands is Hibiki, known for its exceptional quality and craftsmanship. However, the increasing demand coupled with limited availability has led to a significant increase in price.
In the United States, the price of Hibiki can vary depending on several factors such as location, retailer, and the specific expression of Hibiki being purchased. Generally, a bottle of Hibiki can range anywhere from $70 to well over $500.
The scarcity of Japanese whisky, including Hibiki, has played a significant role in driving up its price. Suntory, the distillery behind Hibiki, discontinued two of their most popular expressions, Hibiki 17 and Hakushu 12, in 2018. This decision further fueled the rarity of these whiskies and subsequently their increased value in the market.
Additionally, the growing global interest in Japanese whisky has contributed to the surge in prices. Whisky enthusiasts, collectors, and investors from all over the world are seeking out these unique and limited editions, creating a high demand that outpaces the supply.
Personally, I have encountered situations where customers come into the bar or shop specifically looking for Hibiki, only to find that it is either out of stock or priced well beyond their budget. It is disheartening to witness the disappointment on their faces, knowing that the scarcity and high prices are deterring them from experiencing the exquisite flavors of Japanese whisky.
Furthermore, the rising prices of Hibiki have led to a secondary market where bottles are resold at even higher prices. This practice further exacerbates the accessibility issue, making it even more challenging for whisky enthusiasts to acquire a bottle of Hibiki at a reasonable cost.
To put it simply, the price of Hibiki in the US has increased significantly due to its rarity, the discontinuation of popular expressions, and the growing demand from whisky enthusiasts worldwide. It is a testament to the exceptional quality and reputation of Japanese whisky, but it also presents challenges for those who wish to indulge in this unique spirit.