Kia-Ora still exists as a soft drink brand. However, there has been limited marketing investment in the brand since The Coca-Cola Company acquired it as part of the Cadbury Schweppes soft drinks brands in 1998. Despite this, there are currently no plans to make any changes to the branding or the beverage.
Personally, as an expert sommelier and brewer, I have come across various soft drink brands in my career, and Kia-Ora is one that I remember from my childhood. It was a popular choice among many consumers, particularly for its refreshing citrus flavors. The brand had a unique appeal, and it is interesting to see that it is still available in the market.
While there has been limited marketing investment in Kia-Ora in recent years, it is important to note that this does not necessarily mean the brand is no longer in existence. Companies often prioritize their marketing efforts based on various factors, such as market demand, consumer preferences, and overall brand strategy. It is possible that Kia-Ora may not be receiving as much marketing attention as some other brands in The Coca-Cola Company's portfolio.
In terms of the beverage itself, there have been no plans to make any changes to the recipe or formulation of Kia-Ora. This means that consumers can still enjoy the same familiar taste that they have come to know and love over the years. While some brands may undergo recipe changes or rebranding efforts to keep up with evolving consumer tastes and preferences, it seems that Kia-Ora has remained consistent in its offering.
It is worth mentioning that the soft drink industry is highly competitive, with new brands and flavors constantly entering the market. This can sometimes make it challenging for established brands like Kia-Ora to maintain a strong presence and market share. However, it is reassuring to know that despite the limited marketing investment, the brand has not been discontinued.
Kia-Ora still exists as a soft drink brand, although there has been limited marketing investment in recent years. The Coca-Cola Company, which acquired the brand in 1998, has not made any changes to the branding or the beverage itself. While the brand may not be receiving as much attention as some others in the portfolio, it is still available for consumers to enjoy.