The Iconic Coors Yellow Jacket Beer

When it comes to iconic American beers, Coors Banquet stands tall among the rest. And one particular symbol associated with this legendary brew is the Coors Yellow Jacket. This term refers to the yellow label found on Coors Banquet bottles, a symbol that has become synonymous with the brand's rich history and Western heritage.

Coors Banquet, originally introduced to Americans by Adolph Coors in 1874, has been brewed with Rocky Mountain ever since. The “Mile High Taste” of this beer has made it a favorite among beer enthusiasts and Western enthusiasts alike. It's no wonder that Coors Banquet has long embraced its Western roots, making it a natural choice for the iconic TV show, Yellowstone.

Yellowstone, a popular drama series set in the rugged American West, has gained a massive following over the years. And one character, in particular, has become synonymous with Coors Banquet and the famous Yellow Jacket label – Rip Wheeler. Played by actor Cole Hauser, Rip is often seen with a bottle of Coors Banquet in hand, whether he's in the bunkhouse or at home with Beth.

Rip's affinity for Coors Banquet has not gone unnoticed by fans of the show. In fact, Coors Banquet's popularity among Yellowstone viewers has given the beer even more notoriety. As Rip is portrayed as a tough, no-nonsense cowboy, his choice of drink reflects his character perfectly. And what better way to pay homage to the Western heritage of both Coors Banquet and Yellowstone than by featuring the iconic Yellow Jacket on the show?

The history of the Yellow Jacket dates back to 1959 when Coors introduced the first aluminum can in the United States. This can, with its distinctive yellow color, quickly became known as the “yellow belly” can. The label featured a bold yellow stripe, resembling a jacket, hence the name Yellow Jacket. This label has remained a hallmark of Coors Banquet ever since, representing the brand's commitment to quality and its Western heritage.

The partnership between Coors Banquet and Yellowstone feels like a match made in heaven. Both have deep ties to the American West, and both are beloved by fans across the country. Under this new deal, Coors Banquet will be the exclusive beer featured on Yellowstone, further solidifying its place in Western culture.

So, the next time you tune in to Yellowstone, keep an eye out for Rip Wheeler and his trusty Coors Banquet with the iconic Yellow Jacket label. It's a testament to the enduring legacy of both the show and the beer, and a reminder of the rich Western heritage they represent.

The Coors Yellow Jacket is more than just a label on a beer bottle. It's a symbol of the American West, a tribute to the rugged spirit of the frontier. Whether you're a fan of Yellowstone or simply appreciate a good beer with a rich history, Coors Banquet and its Yellow Jacket label are sure to leave a lasting impression. So, raise a bottle and toast to the enduring legacy of the West with Coors Banquet and the iconic Yellow Jacket.

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Why Is A Coors Called A Yellow Jacket?

Coors beer is referred to as a “yellow jacket” due to the yellow label found on the Coors Banquet beer. This term is derived from the distinctive yellow packaging that has become synonymous with Coors. The Coors brand, specifically Coors Original, was introduced to the American market in 1874 by Adolph Coors. Since its inception, the beer has been brewed using Rocky Mountain water, which is considered a key ingredient in its process.

The “yellow jacket” nickname is often used to describe Coors Banquet, as it is a recognizable characteristic of the brand. The label's yellow color is eye-catching and easily distinguishes Coors beer from other brands on store shelves. This association with the color yellow has led to the nickname “yellow jacket” being commonly used to refer to Coors.

Coors Banquet is known for its “drinkable” Mile High Taste, which is a testament to its long-standing tradition of using Rocky Mountain water in its brewing process. This water is sourced from the Rocky Mountains, known for their pristine and pure water sources. The use of this water is believed to contribute to the unique flavor profile of Coors Banquet, making it a favorite among beer enthusiasts.

Coors beer is called a “yellow jacket” due to the yellow label found on Coors Banquet beer. This nickname has become synonymous with the brand and is a result of the distinct yellow packaging that sets Coors apart from other beers. Additionally, the use of Rocky Mountain water in the brewing process contributes to the “drinkable” Mile High Taste that Coors Banquet is known for.

What Is The Coors In Yellowstone?

Coors in Yellowstone refers to the partnership between Coors Banquet beer and the popular television series Yellowstone. Coors Banquet, a well-known beer brand, was founded in Golden, Colorado in 1873 and has maintained its brewing operations exclusively in Golden ever since. The brand has a strong association with the American West and embraces its western heritage.

In this new partnership, Coors Banquet has become the exclusive beer featured on the television series Yellowstone. Yellowstone is a drama series set in the American West, specifically in Montana's Yellowstone National Park. The show follows the lives and conflicts of the Dutton family, who own the largest contiguous cattle ranch in the United States.

As part of the partnership, Coors Banquet beer will be prominently featured and consumed by the characters on the show. This collaboration aligns well with the western theme of the series and further reinforces Coors Banquet's connection to the American West.

It is worth noting that Coors Banquet's association with Yellowstone is limited to the television show itself. Coors Banquet beer is not an official beer of Yellowstone National Park or affiliated with the park in any official capacity. The partnership primarily revolves around the integration of the Coors Banquet brand into the storyline and setting of the Yellowstone television series.

The Coors in Yellowstone partnership signifies a natural collaboration between a beer brand deeply rooted in the American West and a television series that captures the essence of the western .


The term “Yellow Jacket” is derived from the yellow label found on Coors Banquet beer. Coors Banquet, also known as Coors Original, has been a staple in American beer culture since 1874. Brewed with Rocky Mountain water, this beer prides itself on its “Mile High Taste” and drinkability.

Coors Banquet's partnership with Yellowstone, a popular TV show set in the Western United States, seems like a natural fit given the beer's deep-rooted Western heritage. The show's character, Rip Wheeler, is often seen with a bottle of Coors Banquet, further enhancing the beer's popularity among fans.

Coors has a rich history of innovation, including introducing the first aluminum can in the United States in 1959, which was affectionately referred to as the “yellow belly” can. This demonstrates the brand's commitment to staying relevant and meeting the changing demands of consumers.

Coors Banquet's association with the Yellow Jacket label and its longstanding presence in the beer industry make it a recognizable and beloved choice for beer enthusiasts. Its partnership with Yellowstone only serves to reinforce its connection to the Western lifestyle and further solidify its place in American beer culture.

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Thomas Ashford

Thomas Ashford is a highly educated brewer with years of experience in the industry. He has a Bachelor Degree in Chemistry and a Master Degree in Brewing Science. He is also BJCP Certified Beer Judge. Tom has worked hard to become one of the most experienced brewers in the industry. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. He is also familiar mixology and an experienced sommelier. Tom is an expert organizer of beer festivals, wine tastings, and brewery tours.