Natural Light has made a change to their cans. The budget beer brand has decided to give their cans a retro-inspired makeover that harkens back to their 1979 design. This new look includes a throwback logo, crest, and colors that pay homage to the brand's earlier days.
As an expert sommelier and brewer, I find this change interesting from a marketing perspective. It seems that many brands are embracing nostalgia and tapping into the trend of retro-inspired designs. By bringing back their old logo and crest, Natural Light is not only appealing to consumers who remember the brand from the 70s, but also attracting younger drinkers who appreciate vintage aesthetics.
I personally appreciate the effort that Natural Light has put into reviving this old design. It shows that they are willing to take risks and try something different to stand out in a crowded market. It also demonstrates their understanding of the power of branding and the importance of making a memorable visual impact.
In terms of the actual design changes, I think the throwback logo and crest are a nice touch. They add a sense of history and authenticity to the brand. The colors used in the new design are also reminiscent of the 70s, with earthy tones and bold lettering. the new cans have a retro vibe that is sure to catch the eye of consumers browsing the beer aisle.
It's worth noting that this change in design doesn't affect the taste or quality of the beer itself. Natural Light remains a budget beer brand, known for its light and easy-drinking nature. However, the new cans may help to reinvigorate interest in the brand and attract new customers who are drawn to the nostalgia and unique design.
Yes, Natural Light has changed their cans to reflect a retro-inspired makeover. This includes a throwback logo, crest, and colors that pay homage to the brand's 1979 design. This change is a strategic move by the brand to appeal to consumers who appreciate vintage aesthetics and to stand out in a competitive market.