As an expert sommelier and brewer, I am saddened to inform you that Pabst Brewing has made the decision to discontinue their Pabst Blue Ribbon Hard Coffee product. This news has been confirmed by two distributors, who have shared that they have been informed by Pabst's VP of Marketing, Nick Reely, via email. It appears that the core SKU of Pabst Blue Ribbon Hard Coffee is no longer available to these distributors.
I must admit, this news comes as a surprise to me. Pabst Blue Ribbon Hard Coffee was a unique and interesting product that blended the flavors of coffee and beer into one beverage. It had gained some popularity and had its own niche following. However, it seems that Pabst Brewing has made the decision to focus their efforts elsewhere and discontinue this particular product.
As a brewer myself, I can understand the challenges and considerations that go into the decision-making process for a company like Pabst Brewing. It is not uncommon for breweries to periodically evaluate their product lineup and make adjustments based on consumer demand, market trends, and other factors. While I may not have access to the specific reasons behind Pabst's decision to discontinue Pabst Blue Ribbon Hard Coffee, it is likely that they have conducted their own analysis and determined that it was not meeting their objectives.
It is worth noting that even though Pabst Brewing has decided to discontinue Pabst Blue Ribbon Hard Coffee, there may still be some existing inventory available in the market. Distributors and retailers might have a limited supply of the product that they can deplete before it becomes completely unavailable. If you are a fan of Pabst Blue Ribbon Hard Coffee, I would recommend checking with local stores or online retailers to see if they still have any remaining stock.
In the world of brewing, it is not uncommon for breweries to experiment with different products and flavors. Some of these experiments become successful and become part of a brewery's permanent lineup, while others may be discontinued after a period of time. This constant evolution and experimentation are what keep the industry exciting and dynamic.
While it is unfortunate to see Pabst Blue Ribbon Hard Coffee go, I am hopeful that Pabst Brewing will continue to innovate and bring new and exciting products to the market. Brewing is an art form, and just like any other art form, it evolves and adapts to the changing tastes and preferences of consumers.
Pabst Brewing has indeed discontinued their Pabst Blue Ribbon Hard Coffee product. This decision has been communicated to distributors through an email from Pabst's VP of Marketing. However, it is possible that there may still be some remaining inventory available for purchase. As a brewer and sommelier, I appreciate the constant evolution and experimentation in the industry and look forward to seeing what new and exciting products Pabst Brewing will bring to the market in the future.