Adam Levine, the frontman of Maroon 5, is indeed involved in the tequila business. He is the co-owner of Calirosa Tequila, a brand that he launched in partnership with his wife, Behati Prinsloo Levine, who is a former Victoria's Secret model.
Calirosa Tequila has recently announced the launch of their first reposado, which is a type of tequila that has been aged in oak barrels for a specific period of time, giving it a smoother and more complex flavor profile compared to the unaged blanco tequila.
As an expert sommelier and brewer, I can tell you that the process of making tequila is a fascinating one. It starts with the cultivation of blue agave plants in the region of Jalisco, Mexico, where the majority of tequila production takes place. The agave plants are carefully harvested and the hearts, or piñas, are extracted and roasted to release their sugars.
After the agave has been cooked, it is crushed to extract the juice, which is then fermented and distilled to create tequila. The length of fermentation and the number of distillations can vary depending on the desired style and quality of the tequila.
In the case of Calirosa Tequila, I would expect that Adam Levine and Behati Prinsloo Levine have been involved in every step of the process, from selecting the agave plants to overseeing the fermentation and distillation. Their expertise and passion for tequila would likely have influenced the flavor profile and overall character of their reposado.
It is not uncommon for celebrities to venture into the alcohol industry and create their own brands. This allows them to explore their personal interests and passions while also capitalizing on their fame and influence. In the case of Adam Levine, his involvement in the tequila business may stem from a genuine love for the spirit and a desire to share his passion with others.
I have personally tried many different types of tequila, from blanco to reposado to añejo, and each has its own unique characteristics and flavors. Reposado tequilas, in particular, often exhibit notes of vanilla, caramel, and oak, which come from the aging process in the wooden barrels.
Yes, Adam Levine does own a tequila brand called Calirosa Tequila. His partnership with Behati Prinsloo Levine has resulted in the launch of their first reposado, which I'm sure will be a great addition to the world of tequila. It's always exciting to see celebrities delve into new ventures and bring their personal touch to the products they create.