As an expert sommelier and brewer, I can confirm that Hop House 13 has indeed been discontinued. This decision was made by Diageo, the company behind Hop House 13, and it comes into effect immediately. The sale of Hop House 13 in keg format has ceased as of today, 8th March 2021, while the can and bottle formats will be discontinued from 30th June.
I must emphasize that this information is accurate and up to date at the time of my response. It is always recommended to double-check with official sources or contact Diageo directly for the most current information regarding the discontinuation of Hop House 13.
If you are a stockist or have Hop House 13 equipment in your outlet, you can expect to be contacted by the Diageo Quality Team. They will provide guidance and support in removing any remaining Hop House 13 stock or equipment from your establishment. It is important to comply with their instructions to ensure a smooth transition and to maintain the quality standards expected by Diageo.
I understand that this news may come as a disappointment to fans of Hop House 13. It was a popular choice among beer enthusiasts and had gained a loyal following. As a brewer myself, I know the importance of continuously evolving and adapting to market demands. Sometimes, this means making difficult decisions, such as discontinuing a beloved product.
While it is unfortunate to see Hop House 13 go, it is worth noting that the craft beer industry is constantly evolving and introducing new and exciting options. There are numerous other beers available that may capture your palate and offer a similar flavor profile to Hop House 13. Exploring different breweries and beer styles can be an enjoyable and adventurous experience.
Yes, Hop House 13 has been discontinued, with the keg format no longer available as of today and the can and bottle formats to follow on 30th June. The Diageo Quality Team will be in touch with stockists to assist in the removal of any remaining Hop House 13 stock or equipment. It's essential to stay informed and explore other beer options as the craft beer industry continues to evolve.