How do you get sales on Black Friday?

Answered by Paul Bowser

As a sommelier and brewer, I don't typically focus on sales during Black Friday, as is not typically a heavily discounted item during this time. However, I can certainly share some general strategies for getting sales on Black Friday, based on my knowledge and experiences.

1. Research and planning: One of the most important aspects of getting sales on Black Friday is to do your research and plan ahead. Start by creating a list of items you are interested in purchasing and compare prices from different retailers. This will help you identify the best deals and ensure that you don't overspend.

2. Sign up for newsletters and alerts: Many retailers send out newsletters or offer alerts for their upcoming Black Friday deals. Consider subscribing to these newsletters or signing up for alerts to stay updated on the latest sales and promotions. This will give you a head start and enable you to take advantage of time-sensitive deals.

3. Utilize price comparison websites: There are several price comparison websites available that can help you find the best deals for specific products. These websites allow you to compare prices from different retailers, ensuring that you are getting the lowest price possible. Take advantage of these tools to save both time and money.

4. Check online retailers: While brick-and-mortar stores are often associated with Black Friday sales, don't overlook online retailers. In recent years, online sales have become increasingly popular during this time. Many online retailers offer exclusive deals and discounts that may not be available in physical stores. Be sure to check various online platforms to maximize your chances of finding great deals.

5. Be prepared for limited quantities: Black Friday deals often come with limited quantities, especially for popular items. It is crucial to be prepared and act quickly. If there's a particular item you're interested in, make sure to be ready to purchase it as soon as the deal goes live. Keeping an eye on the start times of sales and being prepared to make a quick purchase can help you secure the best deals.

6. Consider waiting for Cyber Monday: While Black Friday is renowned for its in-store sales, Cyber Monday follows shortly after and focuses on online deals. If you're not a fan of crowds or prefer online shopping, it might be worth waiting for Cyber Monday. Many retailers offer additional discounts and promotions specifically for this day. Keep an eye out for any pre-announced deals that may be available on both Black Friday and Cyber Monday.

7. Don't forget to price match: Some retailers offer price matching policies, which can be especially useful during the Black Friday sales season. If you find a better deal at a different store, check if your preferred retailer offers price matching. This can save you from having to go to multiple stores and can ensure that you get the best price without sacrificing convenience.

Remember, while Black Friday can offer great deals, not every sale is worth pursuing. It's important to have a clear idea of what you need and to prioritize quality over just the price. Don't be swayed by flashy discounts if the product doesn't meet your standards or if you don't truly need it. By being strategic, doing your research, and planning ahead, you can make the most of Black Friday sales and find the best deals for your needs.