After appearing on “Shark Tank,” Ghia has experienced significant growth and success. Prior to the show, the company already had more than 750 accounts, with founder and CEO Melanie Masarin personally creating most of those connections by reaching out directly to influential individuals in the food and beverage industry. However, since its appearance on “Shark Tank,” Ghia's presence has expanded even further.
Currently, Ghia is available at over 1,600 stores, bars, and restaurants across the United States and Canada. This impressive increase in distribution is a testament to the positive impact that the exposure on “Shark Tank” had on the brand. The show provided Ghia with a platform to showcase its unique product and connect with a wider audience.
The growth of Ghia can also be attributed to the quality and appeal of its product. Ghia offers a sophisticated and alcohol-free alternative to traditional beverages. The company's flagship product is a non-alcoholic aperitif made from a blend of botanicals, herbs, and natural ingredients. This carefully crafted beverage provides a complex flavor profile that appeals to both those seeking an alcohol-free option and those looking for a unique and flavorful drink experience.
Additionally, Ghia's success can be attributed to its marketing efforts and strategic partnerships. The company has focused on building relationships with retailers, bars, and restaurants that align with its target market. By carefully selecting these partnerships, Ghia has been able to reach a broader consumer base and expand its presence in the market.
Furthermore, Ghia has been proactive in engaging with its customers and building a strong community around its brand. Through social media platforms and events, Ghia has created a space for its customers to connect, share their experiences, and become advocates for the brand. This sense of community has helped to foster brand loyalty and generate positive word-of-mouth.
From a personal perspective, I have had the opportunity to try Ghia myself and have been impressed with the product. As a sommelier and brewer, I appreciate the complexity and depth of flavor that Ghia offers. It provides a refreshing and satisfying drink option that can be enjoyed on its own or used as a versatile ingredient in cocktails.
Ghia has experienced significant growth and success after its appearance on “Shark Tank.” With an expanded distribution network, strategic partnerships, and a dedicated customer base, Ghia has solidified its position in the market as a leading non-alcoholic beverage option. The company's commitment to quality and community-building has contributed to its continued success.