As an expert sommelier and brewer, I have encountered various packaging sizes for liquor bottles throughout my career. While the standard case of liquor typically contains 12 750ml bottles, it is important to note that different liquor companies may opt for larger or smaller packaging options.
One common alternative to the standard case size is a crate that can hold either 18 or 24 750ml bottles. These larger crates are often used by liquor companies to cater to different needs and preferences of their customers.
The decision to package liquor in larger or smaller sizes can be influenced by several factors. For instance, some customers may prefer to purchase liquor in bulk, especially for events or parties where a larger quantity is required. In such cases, a crate containing 18 or 24 bottles can be more convenient and cost-effective.
On the other hand, smaller packaging options may be more suitable for individual consumers who prefer to buy liquor in smaller quantities or for establishments with limited storage space. These smaller packages can also be ideal for special editions or limited releases of liquor, where the intention is to create a sense of exclusivity and rarity.
In my personal experience, I have encountered liquor bottles packaged in crates of various sizes during my visits to distilleries and breweries. These visits have allowed me to witness firsthand the different packaging choices made by different companies. It is always fascinating to see the thought and creativity that goes into the packaging design, as it plays a crucial role in attracting customers and conveying the brand's image.
To summarize, while the standard case of liquor typically consists of 12 750ml bottles, liquor companies may also package their products in larger or smaller sizes. Crates holding 18 or 24 750ml bottles are common alternatives to the standard case size, catering to different customer preferences and needs. The choice of packaging size can vary based on factors such as customer demand, event requirements, and storage limitations. Ultimately, the packaging plays a significant role in the overall branding and marketing of the liquor product.