The Miller High Life Super Bowl commercial in 2009 was quite unique in its approach. Instead of going for a traditional 30-second ad during the game, Miller High Life decided to take a different route by airing 30 1-second ads on local TV stations leading up to the Super Bowl. This unconventional strategy definitely caught the attention of viewers and sparked curiosity about the cost of these brief commercials.
To understand the cost of the Miller High Life Super Bowl commercial, we need to consider the price per second and the number of seconds aired. Each 1-second ad cost $100,000, which was significantly higher than the average cost of a Super Bowl ad at the time. In total, Miller High Life aired 30 of these 1-second ads, resulting in a combined airtime of 30 seconds.
If we do the math, the total cost of the Miller High Life Super Bowl commercial would be $100,000 per second multiplied by 30 seconds, which amounts to a staggering $3 million. This means that Miller High Life spent the same amount as a traditional 30-second Super Bowl ad, but with a unique twist.
It's important to note that the decision to air 1-second ads instead of a traditional 30-second spot was a bold and unconventional move by Miller High Life. By opting for shorter ads, they were able to capture the attention of viewers and create a buzz around their brand leading up to the big game. This approach was certainly a departure from the norm and showcased the brand's creativity and willingness to think outside the box.
In terms of the quality of the commercial itself, it's worth mentioning that the video may have appeared grainy due to the compression necessary to fit a 1-second ad into a small time frame. This could have been a deliberate stylistic choice by Miller High Life to add a sense of authenticity or to make the ads stand out even more.
The Miller High Life Super Bowl commercial in 2009 cost $3 million for 30 1-second ads. This unique approach to advertising during the Super Bowl demonstrated the brand's willingness to take risks and think creatively.