In the late 19th century, James Buchanan, a whisky merchant, sought to create a unique blend that would captivate the palates of whisky enthusiasts. He introduced a blend known as “The Buchanan” to the market. This blend, housed in a distinctive black bottle with a white label, quickly gained popularity among whisky connoisseurs.
Over time, an interesting phenomenon occurred. Drinkers began referring to the whisky not by its given name, but by its appearance – “Black and White.” This simple and catchy moniker became synonymous with the blend, ultimately leading to a rebranding of the whisky itself.