As an expert sommelier and brewer, I can certainly shed some light on the topic of 818 Tequila and its association with Kendall Jenner. While it is true that Kendall Jenner is involved with the brand, it is important to note that she does not own the company outright. Rather, she is a co-owner and brand ambassador for 818 Tequila.
The brand itself is a relatively new player in the tequila market, having been launched in 2020. It takes its name from the area code of Calabasas, California, where Jenner and her family reside. The concept behind 818 Tequila was to create a premium tequila that reflects the spirit and lifestyle of the Jenner family.
Now, let's dive into the details of what makes 818 Tequila a premium offering. The tequila is made from 100% blue agave, which is a requirement for any tequila to be considered authentic. The agave plants used for 818 Tequila are sourced from the highlands of Jalisco, Mexico, known for producing some of the finest agave in the world. This attention to sourcing high-quality ingredients is a key aspect of premium tequila production.
Once the agave is harvested, it goes through a meticulous process of cooking, fermentation, and distillation. The exact details of the production methods used by 818 Tequila are not widely disclosed, but it is safe to say that they adhere to traditional methods while also incorporating modern techniques to create a distinct flavor profile.
Speaking of flavor, 818 Tequila offers a range of expressions, including Blanco, Reposado, and Añejo. Each of these varieties has its own unique characteristics and aging process. The Blanco is typically unaged or aged for a short period, resulting in a clear and vibrant tequila with fresh agave flavors. The Reposado is aged for at least two months, giving it a smoother and more complex profile with hints of oak. the Añejo is aged for at least one year, resulting in a rich and full-bodied tequila with deeper flavors and notes of caramel and vanilla.
Now, let's address the association between Kendall Jenner and 818 Tequila. While it is true that Jenner's involvement has brought attention and visibility to the brand, it is important to recognize that she is not the sole owner or creator of the tequila. She is one of the co-owners and serves as a brand ambassador, helping to promote and market the product.
It is worth mentioning that celebrity endorsements and collaborations are not uncommon in the world of spirits and beverages. Many well-known figures have lent their names and influence to various brands, often with varying degrees of involvement in the actual production and business aspects. In the case of 818 Tequila, Kendall Jenner's involvement has undoubtedly contributed to its popularity and success.
While Kendall Jenner is indeed associated with 818 Tequila, she does not own the company outright. The brand itself is a premium tequila that aims to deliver a high-quality product made from 100% blue agave. Jenner's involvement as a co-owner and brand ambassador has undoubtedly played a role in the brand's visibility and success, but it is important to recognize the collective effort behind the creation and production of 818 Tequila.