As an expert sommelier and brewer, I can confirm that Icehouse beer is still being made. However, there have been some changes to the Icehouse lineup. The 8-percent ABV Icehouse Edge is being discontinued, while the regular Icehouse beer will continue to be produced.
I have personally tasted Icehouse beer and found it to be a refreshing and flavorful option. It has a smooth and crisp taste, making it enjoyable for beer enthusiasts. The decision to discontinue Icehouse Edge may be due to various factors, such as changes in consumer preferences or market demand.
It's worth noting that the beer industry is constantly evolving, and breweries often make adjustments to their product offerings in response to market trends. This means that certain beer varieties may be phased out while others are introduced or maintained based on their popularity and profitability.
In addition to Icehouse, there have been changes to other beer brands as well. Mickey's Ice, for example, is being discontinued, but the rest of the Mickey's lineup will remain available. This decision may be based on the performance of Mickey's Ice compared to the other beers in the brand's portfolio.
Similarly, Milwaukee's Best Premium is being retired, but its Light and Ice versions will continue to be brewed. This indicates that the brewery is focusing on the more popular variants of the Milwaukee's Best brand.
The changes in the beer industry reflect the dynamic nature of consumer preferences and market dynamics. Breweries constantly evaluate their product offerings to ensure they meet the demands of their target audience. While some beer varieties may be discontinued, it's important to remember that there are still a wide range of options available to beer enthusiasts.