Rolling Rock is no longer brewed in Latrobe. The iconic beer brand was originally brewed in Latrobe, Pennsylvania, and had a long history in the town. However, in 2006, Anheuser-Busch purchased the Rolling Rock brand from InBev and made the decision to move production to its facility in Newark.
This move was met with disappointment and even anger from many Rolling Rock enthusiasts who felt a strong connection to the beer's roots in Latrobe. The decision to close the Latrobe brewery resulted in the loss of jobs for many local residents who had worked at the brewery for years.
I personally remember the news of Rolling Rock's departure from Latrobe causing quite a stir in the beer community. As a sommelier and brewer, I had always appreciated the unique flavor of Rolling Rock and its association with the small town brewing tradition. It was disheartening to see such a beloved brand leave its original home.
The final batch of Rolling Rock was shipped from Latrobe on July 31, 2006, marking the end of an era for the beer and the town. Since then, Rolling Rock has been brewed at Anheuser-Busch's facility in Newark, New Jersey. It's worth noting that the Newark facility has a long history of brewing other Anheuser-Busch brands, so the expertise and quality control are still present in the production of Rolling Rock.
While the recipe for Rolling Rock remains the same, some fans argue that there is a noticeable difference in taste since the move from Latrobe. Whether this is due to changes in ingredients, water source, or brewing processes, it's hard to say for certain. However, it's not uncommon for a beer's flavor to be influenced by the location and characteristics of the brewery where it is produced.
Rolling Rock is no longer brewed in Latrobe. The brand was purchased by Anheuser-Busch in 2006 and production was moved to their facility in Newark. While the beer is still available, some fans lament the loss of the beer's connection to its original home and argue that there may be a difference in taste since the move.