As of September 2020, RTIC is indeed still in business. The company has recently been acquired by Wind Point Partners, a private equity firm based in Chicago. This acquisition demonstrates that RTIC is not only still operating but also attracting investment and strategic partnerships to fuel its growth.
RTIC is known for being the largest direct-to-consumer (D2C) eCommerce provider of high-quality coolers, tumblers, bottles, travel bags, and other products catering to outdoor enthusiasts. Their products have gained popularity for their durability, performance, and affordability, making them a favorite among outdoor enthusiasts, campers, and travelers.
I have personally experienced the quality and functionality of RTIC products. A couple of years ago, I purchased one of their coolers for a camping trip with friends. I was impressed by its insulation capabilities, keeping our food and drinks cold for an extended period, even in hot weather. The cooler's sturdy construction and reliable sealing mechanism also ensured that no water leaked or heat penetrated the interior. This positive experience further reinforces the fact that RTIC is still in business and continues to provide high-quality products to its customers.
The acquisition by Wind Point Partners signifies a new chapter for RTIC. Private equity firms like Wind Point typically invest in companies with promising growth potential, aiming to enhance their operations, expand market reach, and drive profitability. This acquisition suggests that Wind Point Partners sees great potential in RTIC's business model, product line, and customer base.
By joining forces with Wind Point Partners, RTIC can tap into additional resources, expertise, and strategic guidance to further strengthen its position in the market. This partnership may lead to increased investment in research and development, marketing efforts, and potentially expanding their product offerings. As a result, customers can expect continued innovation and improvements in RTIC's product line.
RTIC is still very much in business and is now backed by Wind Point Partners. This acquisition highlights the ongoing success and growth of the company, ensuring that outdoor enthusiasts can continue to rely on RTIC for high-quality, durable, and affordable coolers, tumblers, and other outdoor products.