Is the drink Moxie still available?

Answered by Vince Keith

As an expert sommelier and brewer, I can confidently say that Moxie, a once popular , is still available today, although its popularity has declined over the years. Moxie has a rich history, particularly in the New England states, where it has remained regionally popular. I have personally come across Moxie during my travels in the region and have witnessed its continued presence on store shelves.

Moxie was originally produced by the Moxie Beverage Company, which was headquartered in Bedford, New Hampshire. However, in 2018, The Coca-Cola Company acquired Moxie, making it a part of their beverage portfolio. This acquisition by a global beverage giant like Coca-Cola signifies that Moxie still holds some level of market presence and demand.

While Moxie may not be as widely available as other more mainstream beverages, it can still be found in select stores and establishments, particularly in the New England area. Its availability may vary depending on the specific location, as it is primarily a regional drink.

During my own experiences with Moxie, I have found that it has a unique and acquired taste that might not appeal to everyone. It is often described as having a bold and distinctive flavor, with a combination of and sweet notes. Some people compare its taste to that of root or cola, but with a more pronounced herbal and medicinal undertone.

One interesting aspect of Moxie is its loyal fan base. Despite its decline in popularity, there are still dedicated Moxie enthusiasts who actively seek out and enjoy the beverage. These loyal fans often have personal connections to the drink, whether it be through family traditions or a sense of nostalgia for a bygone era.

Yes, Moxie is still available today, especially in the New England states where it has retained its regional popularity. While it may not be as widely distributed as other beverages, its acquisition by The Coca-Cola Company indicates that there is still a demand for this unique and distinctive drink. So, if you find yourself in the New England area or are curious about trying a beverage with a rich history, keep an eye out for Moxie and give it a taste to see if its bold flavor profile appeals to you.