Natty Light, the popular budget beer brand, is undergoing a major rebranding effort. The brand, which was frst introduced in 1977 as Anheuser-Busch's first light beer, is returning to its classic design that first appeared on cans in 1979. The silver, red, and blue branding that has become synonymous with the brand among millennials is being replaced with a retro-inspired design featuring a throwback logo, crest, and colors.
The rebranding effort is part of a broader campaign to mature the beer's identity, which has long been associated with college-aged drinkers. The new design is aimed at appealing to a broader audience and positioning the brand as a more sophisticated choice for beer drinkers.
Despite its reputation as one of the worst beers on the market, Natty Light remains a popular choice among budget-conscious consumers. One of the reasons for its low cost is the use of extra ingredients, including high fructose corn syrup, along with water, barley malt, yeast, hops, and cereal grains.
A 12-ounce can of Natural Light beer contains 4.2% alcohol content and just 95 calories, making it a popular choice for those looking to enjoy a cold beer without consuming too many calories.
The new design is sure to catch the attention of Natty Light fans, as well as those who may have previously overlooked the brand. The throwback logo and crest are a nod to the beer's heritage, while the updated colors and design give it a fresh, modern look.
The rebranding effort is a smart move for Natty Light. By updating its image and positioning itself as a more sophisticated choice, the brand is likely to attract new customers and maintain its popularity among budget-conscious beer drinkers.
Is Natural Light Going Back To The Old Cans?
Natural Light is going back to the old cans. The brand is undergoing a permanent rebrand, which includes doing away with the silver, red, and blue branding that has been associated with the beer for years. Instead, the beer cans will return to the classic look that first appeared on its cans in 1979. This is a significant change for the brand, which debuted in 1977 as Anheuser-Busch's first light beer. With the rebrand, Natural Light is hoping to appeal to a new generation of beer drinkers while also paying homage to its roots.
Why Is Natty Light So Cheap?
Natty Light, short for Natural Light, is a popular beer among college students and budget-conscious beer drinkers. This beer is known for being one of the cheapest beers on the market. The reason for its low price can be attributed to the ingredients used in its production.
Natty Light is made with a combination of water, barley malt, yeast, hops, and “cereal grains.” However, what sets this beer apart from others is the inclusion of high fructose corn syrup (HFCS) in the brewing process. HFCS is a cheaper alternative to traditional brewing sugars, and it helps to keep the production costs low.
While the addition of HFCS may make Natty Light cheaper to produce, it is often criticized for its impact on the taste and quality of the beer. Despite this, the low price point and popularity of Natty Light continue to make it a go-to option for many beer drinkers.
Why Did Natural Light Change Their Cans?
Natural Light changed their cans as part of a broader campaign to mature the beer's identity, which is currently associated with college-aged drinkers. The new design features a retro-inspired look that mirrors the brand's 1979 design, complete with a throwback logo, crest, and colors. By revamping the can design, Natural Light hopes to appeal to a wider audience and shed its reputation as a budget beer for young adults. The updated design is intended to convey a more sophisticated and timeless image that will resonate with consumers beyond the college crowd.
How Much Alcohol Is In A Can Of Natty Light?
A 12-ounce can of Natural Light beer contains 4.2% alcohol content, which is considered a standard percentage for most light beers. This means that for every 12 ounces of Natural Light beer, there is 0.504 ounces of pure alcohol. It is important to note that the alcohol content of beer can vary depending on the brand and type of beer. Natural Light is a light beer, which typically contains a lower alcohol content than regular or craft beers. Therefore, it is essential to drink responsibly and be mindful of the alcohol content of any alcoholic beverage before consuming it.
Conclusion
Natty Light has undergone a permanent rebranding that has seen the beer cans return to their classic 1979 design. This retro-inspired makeover features a throwback logo, crest and colors, and is part of a larger campaign to mature the beer's identity, which has long been associated with college-aged drinkers. Despite its reputation as the worst beer around, Natty Light remains a popular choice for its affordability and low alcohol content. A 12-ounce can of Natural Light beer contains just 4.2% alcohol content and 95 calories, making it a convenient option for those who want to enjoy a beer withot consuming too many calories. With its new look, Natty Light is hoping to appeal to a broader audience and shed its image as a college party staple.
