Woodford Reserve, a renowned bourbon company, has been the official sponsor of the Kentucky Derby since 1999. As an expert sommelier and brewer, I have had the pleasure of experiencing the Derby and witnessing the strong partnership between Woodford Reserve and the iconic horse racing event.
The Kentucky Derby, often referred to as “the most exciting two minutes in sports,” is a prestigious horse race held annually in Louisville, Kentucky. It is not only a thrilling sporting event but also a celebration of tradition, elegance, and, of course, bourbon. Woodford Reserve's sponsorship of the Derby perfectly aligns with the event's rich heritage and the appreciation for fine spirits.
I vividly remember my first visit to the Kentucky Derby, where the presence of Woodford Reserve was unmistakable. From the moment I entered Churchill Downs, the famous racetrack where the Derby takes place, I was greeted by the enticing aroma of bourbon wafting through the air. It was a delightful invitation to indulge in the spirit of the race.
Woodford Reserve's commitment to the Kentucky Derby goes beyond mere sponsorship. They have become an integral part of the event, immersing themselves in the Derby experience and adding their unique touch to the festivities. As I explored the Derby grounds, I came across the Woodford Reserve Distillery Experience, a dedicated area showcasing the art of bourbon making and offering tastings of their exquisite spirits.
One of the highlights of Woodford Reserve's involvement in the Kentucky Derby is their role as the presenting sponsor. This prestigious position allows them to showcase their brand prominently throughout the event. They have created exclusive cocktails using their bourbon, which are served at various bars and lounges within the racecourse. These cocktails, crafted with the utmost care and attention to detail, perfectly complement the elegance and excitement of the Derby.
The partnership between Woodford Reserve and the Kentucky Derby extends beyond the race itself. They collaborate on various initiatives, including charitable endeavors and educational programs. Woodford Reserve is committed to preserving and promoting the rich history and heritage of the Derby, making them the perfect match for this iconic event.
Woodford Reserve has proudly held the title of the official bourbon sponsor of the Kentucky Derby since 1999. Their involvement goes far beyond sponsorship, as they immerse themselves in the spirit and tradition of the event. As a sommelier and brewer, I appreciate their dedication to creating exceptional bourbon and their commitment to enhancing the Derby experience for all.