As an expert sommelier and brewer, I can tell you that being a Jack Daniel's Squire comes with a range of exclusive rewards and privileges. The Squire Association is a special community for loyal friends of Jack Daniel's, and being nominated as a Squire is a true honor.
When you become a Squire, you receive a personalized welcome package that includes a letter of recognition, a membership card, and an unrecorded deed to your very own small “piece of property.” This unique plot of land is given a specific plot number, adding a touch of personalization to your membership.
One of the most exciting aspects of being a Squire is the opportunity to visit the Jack Daniel's distillery in Lynchburg, Tennessee. Squires are invited to a private tour of the distillery, where they can learn about the rich history and intricate process behind the production of Jack Daniel's whiskey. This behind-the-scenes experience offers a deeper understanding and appreciation for the craftsmanship that goes into every bottle.
As a Squire, you also gain access to exclusive events and tastings, where you can sample a variety of Jack Daniel's products and even get a sneak peek at upcoming releases. These events provide a unique opportunity to interact with fellow Squires and Jack Daniel's enthusiasts, fostering a sense of community and camaraderie.
In addition to the tangible benefits, being a Squire is a way to show your dedication and support for the Jack Daniel's brand. It signifies a special connection and affinity for the whiskey, and being part of the Squire Association allows you to stay connected with the brand and its community.
Personal Experience:
As a sommelier and brewer, I have had the privilege of visiting the Jack Daniel's distillery as part of a Squire event. The tour was incredibly informative and immersive, allowing me to witness firsthand the craftsmanship and attention to detail that goes into producing their whiskey. I was able to explore the barrelhouses, where the whiskey ages to perfection, and even had the chance to taste some rare and limited-edition expressions. It was a truly memorable experience that deepened my appreciation for Jack Daniel's and its rich heritage.
Being a Jack Daniel's Squire is a rewarding experience that goes beyond just receiving exclusive perks. It is a way to connect with like-minded individuals who share a passion for Jack Daniel's whiskey and to be part of a community that values craftsmanship, tradition, and the enjoyment of a fine spirit.