The family that owns Sazerac is the Goldring family, led by billionaire William Goldring. As a sommelier and brewer, I have had the pleasure of experiencing the rich history and quality of Sazerac's products. Let me take you on a journey to explore the fascinating world of this family-owned company.
1. The Goldring Family Legacy:
The story of the Goldring family's involvement in the beverage industry dates back several generations. William Goldring, the current patriarch, has continued the family's tradition of excellence in the alcohol business. Their dedication and passion for crafting exceptional beverages have made Sazerac a renowned name in the industry.
2. The Sazerac Company:
Sazerac Company, Inc. is the umbrella organization that oversees a diverse portfolio of alcoholic beverage brands. From spirits like whiskey, vodka, and rum to liqueurs and bitters, Sazerac has established itself as a leader in the industry. The company's headquarters are in Metairie, Louisiana, but its principal office is located in Louisville, Kentucky.
3. Sazerac's Alcoholic Beverage Brands:
Sazerac's brand portfolio includes iconic names such as Buffalo Trace Bourbon, Pappy Van Winkle's Family Reserve, Southern Comfort, and Fireball Cinnamon Whisky. These brands have gained global recognition for their quality, craftsmanship, and unique flavor profiles.
4. A Rich History:
Sazerac has a rich history that stretches back to the 1800s. The company takes its name from the Sazerac Coffee House in New Orleans, where the Sazerac cocktail was born. This cocktail, made with rye whiskey, absinthe, sugar, and Peychaud's bitters, gained popularity and became a symbol of New Orleans' cocktail culture.
5. Commitment to Tradition and Quality:
One of the reasons Sazerac's brands have achieved such success is their commitment to tradition and quality. The company utilizes traditional production methods, often maintaining historic distilleries and aging warehouses. This dedication to preserving time-honored techniques ensures that each bottle of Sazerac product is crafted with care and attention to detail.
6. Expansion and Innovation:
While Sazerac remains rooted in tradition, the company also embraces innovation and expansion. It continually seeks opportunities to acquire new brands and expand its product offerings. This forward-thinking approach allows Sazerac to cater to evolving consumer tastes while maintaining its commitment to quality.
7. Community Involvement:
The Goldring family's commitment to their community is evident through their involvement in various charitable initiatives. They actively support organizations focused on education, healthcare, and cultural preservation. Their dedication to giving back to the communities they serve is commendable and further enhances the reputation of the Sazerac Company.
The Goldring family owns the Sazerac Company, a renowned and respected name in the alcoholic beverage industry. Their commitment to tradition, quality, and community involvement has helped Sazerac establish itself as a leader in the field. As a sommelier and brewer, I have seen firsthand the impact of their dedication and passion for crafting exceptional beverages. The Goldring family's legacy and their continued success make Sazerac an iconic and respected brand in the world of alcohol.