What happened to Bhramari Brewing Company?

Answered by Roy Gibson

Bhramari Company, a beloved brewery in Asheville, North Carolina, recently faced an unfortunate turn of events that led to its closure. Jay Munro, the managing partner of Bhramari's parent company, Hivemind LLC, confirmed the closure on April 13. He attributed the shutdown to unexpected financial hardship, which undoubtedly came as a shock to both the brewery's loyal patrons and its dedicated team.

The news of Bhramari's closure undoubtedly left many enthusiasts and locals in a state of sadness and confusion. The brewery had gained a reputation for its unique and innovative beers, as well as its vibrant atmosphere. It had become a staple in the Asheville community, drawing in locals and tourists alike with its offerings of delicious brews and lively events.

However, amidst the disappointment, Munro also announced the formation of a new brewery, spearheaded by a locally based leadership team. This announcement brings a glimmer of hope for those who were disheartened by Bhramari's closure. Although the details of this new venture are yet to be fully disclosed, it seems that the team behind Bhramari is not ready to give up on their passion for brewing.

It is important to note that financial difficulties can be a significant challenge for any business, and the brewing industry is no exception. Craft breweries often face steep competition and high operating costs, making it a tough industry to thrive in. Even well-established breweries with a loyal following can succumb to financial pressures, as seen in the case of Bhramari.

In my experience as a sommelier and brewer, I have witnessed firsthand the challenges that breweries face in staying afloat. Brewing beer requires not only a passion for the craft but also a deep understanding of the business side of things. It involves managing overhead costs, distribution, marketing, and staying on top of ever-changing consumer preferences.

Additionally, the COVID-19 pandemic has posed an unprecedented challenge for breweries and the hospitality industry as a whole. Many breweries had to adapt to new regulations and restrictions, which undoubtedly added to the financial strain they were already facing. It is possible that Bhramari's closure was exacerbated by the impact of the pandemic.

Despite the closure of Bhramari Brewing Company, it is important to remember the positive impact it had on the Asheville community during its operation. The brewery provided a gathering place for friends and neighbors, and it supported the local economy through job creation and partnerships with local suppliers. Its closure will undoubtedly leave a void in the community, but it is my hope that the new brewery led by a locally based team will help fill that void.

The closure of Bhramari Brewing Company was a result of unexpected financial hardship. It serves as a reminder of the challenges that breweries face in a highly competitive industry. However, the announcement of a new brewery led by a locally based team offers a glimmer of hope for beer enthusiasts and the Asheville community. The story of Bhramari serves as a reminder of the resilience and passion that drives the industry, and I look forward to seeing what the future holds for both the new brewery and the Asheville beer scene.