A 32-ounce beer is commonly referred to as a crowler. This term has become popular in the craft beer industry as it represents a specific size of beer packaging – a can that holds 32 ounces of liquid. The name “crowler” is a combination of “can” and “growler,” which are two common ways to package and transport beer.
Traditionally, growlers were large glass or ceramic jugs that could be filled with draft beer at breweries or brewpubs. They were a convenient way for beer enthusiasts to take their favorite brews home with them. However, growlers had their limitations – they were heavy, easily breakable, and required cleaning after each use.
The introduction of the crowler revolutionized the way people enjoy craft beer outside of bars and breweries. The crowler is essentially an oversized aluminum can that can be filled with beer straight from the tap. It offers several advantages over traditional growlers, making it a popular choice among beer enthusiasts.
1. Convenience: Crowlers are lightweight and easy to transport. They are much more portable than glass growlers, making them perfect for outdoor activities like picnics, hikes, or beach trips. The compact size also fits easily in coolers or backpacks.
2. Freshness: The crowler's airtight seal ensures that the beer inside stays fresh for an extended period. Unlike a growler, which may lose carbonation or become stale after a day or two, a properly sealed crowler can keep beer tasting fresh for weeks.
3. Variety: With a crowler, beer lovers can sample a wide range of craft beers in smaller quantities. This is especially beneficial for those who enjoy trying different styles or flavors without committing to a full six-pack or larger growler. It allows for greater exploration and experimentation.
4. Sustainability: Aluminum cans are highly recyclable, making crowlers an environmentally friendly choice. They are lighter to ship and easier to recycle compared to glass growlers, which require energy-intensive cleaning and sanitization processes.
To fill a crowler, a special machine is required. The machine purges the can with carbon dioxide to remove any oxygen, ensuring the beer's quality and longevity. Then, the tap is attached to the can, and beer is poured directly into it. Once filled, a crowler lid is securely sealed onto the can using the machine, preventing any leakage or oxidation.
As a sommelier and brewer, I have personally witnessed the rise in popularity of crowlers within the craft beer community. They have become a staple at many breweries, providing customers with a convenient and reliable means to take their favorite beers home. The ability to enjoy fresh, draft-quality beer in the comfort of one's own space is a game-changer for beer enthusiasts.
A 32-ounce beer is commonly known as a crowler in the craft beer industry. This oversized can has gained popularity due to its convenience, freshness, variety, and sustainability. It offers beer lovers the opportunity to enjoy their favorite brews on the go, while also supporting the local breweries they love. So, next time you visit a brewery or brewpub, consider trying a crowler and experience the joy of taking craft beer home with you.