A house liquor, also known as a house pour or a house brand, refers to the standard bottles of alcohol that are stocked at the bar. These are the go-to options for bartenders when customers order basic drinks or shots. House liquors typically include a selection of tequila, vodka, gin, bourbon or rye, scotch, and rum.
When you walk into a bar and order a simple cocktail like a vodka soda or a gin and tonic, chances are the bartender will reach for the house brand of that specific liquor. These are the most commonly requested drinks, so it makes sense for bars to have readily available and affordable options for their customers.
House liquors are chosen by the bar based on a few factors. First and foremost, they need to be of decent quality. While they may not be the top-shelf options, they should still be enjoyable to drink. After all, the goal is to satisfy the customers' taste buds and keep them coming back for more.
Another important consideration when selecting house liquors is the price. Bars aim to strike a balance between offering a quality product and keeping costs reasonable. House brands are usually more affordable than premium or top-shelf options, allowing the bar to maintain a reasonable profit margin while still providing a satisfying drinking experience.
House liquors also play a role in the overall atmosphere and branding of the bar. Some bars may choose to feature specific brands as their house pour, aligning themselves with a particular image or style. For example, a trendy cocktail bar might opt for artisanal small-batch spirits as their house brands, while a dive bar may stick with more well-known, budget-friendly options.
In my years of experience as a sommelier and brewer, I have encountered various house liquors at different establishments. One memorable experience was at a neighborhood bar that prided itself on its selection of craft beers. While their beer list was extensive and impressive, their house liquor options were limited to the basics. However, even though they weren't showcasing a wide variety of spirits, the quality of their house liquors was still decent, ensuring that patrons could enjoy a well-made cocktail or shot.
House liquors are the backbone of any bar. They provide the foundation for most drink orders and serve as the reliable go-to options for both customers and bartenders. While they may not be the most exciting or unique choices, they are essential in maintaining a well-stocked bar and satisfying the majority of drinkers' preferences.