A tap takeover is an event where a brewery or a group of breweries takes over the taps at a bar or restaurant for a certain period of time. During this event, the featured brewery's beers are the only ones available on tap, temporarily replacing the regular selection of beers.
Tap takeovers are a popular way for breweries to showcase their beers and gain exposure in the market. It allows them to introduce their beers to new customers and create a buzz around their brand. For beer enthusiasts, tap takeovers are an exciting opportunity to try a wide variety of beers from a specific brewery or breweries, all in one place.
During a tap takeover, the regular selection of beers is temporarily knocked off the taps. This means that other craft beers from different breweries that were previously available may not be available for the duration of the takeover. This can sometimes be disappointing for regular patrons who have their favorite beers from other breweries.
The duration of a tap takeover can vary depending on the event and the size of the takeover. Smaller takeovers may last for a day or two, while larger takeovers, such as a “total tap takeover,” can last for weeks. In some cases, if the featured beers don't sell out during the event, the takeover may extend beyond the initial timeframe, leaving other beers off the taps for even longer.
As a brewer and sommelier, I have experienced and participated in tap takeovers on several occasions. It is always an exciting and busy time for both the brewery and the venue hosting the event. The preparation involves coordinating with the bar or restaurant to ensure they have enough kegs of the featured beers, organizing promotional materials, and creating a lineup that showcases the brewery's best offerings.
During a tap takeover, it's not uncommon to see beer enthusiasts flocking to the venue, eager to try the featured beers. It creates a sense of anticipation and camaraderie among beer lovers, as they discuss and compare the different beers they are trying. It is a fantastic opportunity for brewers to engage with customers, receive feedback, and educate them about their brewing process and unique beer styles.
A tap takeover is an event where a brewery or group of breweries takes over the taps at a bar or restaurant, temporarily replacing the regular selection of beers with their own. It is an exciting opportunity for both breweries and beer enthusiasts, providing a platform to showcase and explore a variety of beers.