NOM 1614 is a distillery in Mexico that produces a variety of brands, including Inspiro, Hijole, and Tres Agaves. This distillery, unlike its predecessor NOM 1599, has embraced organic practices, making it an organic brand.
One interesting aspect of NOM 1614 is that they have brought their master distiller, Francisco “Chico” Jimenez Lazcarro, from their previous distillery to the new one. This shows the commitment of the brand to maintaining the quality and consistency of their products, as Chico's expertise and knowledge will be invaluable in ensuring that the transition to the new distillery goes smoothly.
Moving to a new distillery is a significant step for any brand, as it involves not only physically relocating equipment and facilities but also adapting to a new environment and potentially changing production methods. However, it seems that NOM 1614 has taken this move as an opportunity to not only continue producing their existing brands but also to embrace organic practices.
Organic production is a growing trend in the spirits industry, driven by consumer demand for products that are made with natural ingredients and sustainable practices. By becoming an organic brand, NOM 1614 is aligning itself with this trend and appealing to a segment of consumers who prioritize organic and environmentally-friendly products.
Being an organic brand can have several benefits. Firstly, it allows the distillery to market their products as being made with natural ingredients and free from synthetic chemicals or additives. This can be a strong selling point for consumers who are conscious about what they put into their bodies and want to support brands that share their values.
Additionally, organic production methods often involve more sustainable practices, such as using renewable energy sources, minimizing waste, and preserving natural resources. By adopting these practices, NOM 1614 is not only reducing its environmental impact but also positioning itself as a socially responsible brand.
In my personal experience as a sommelier and brewer, I have noticed a growing interest among consumers in organic spirits. People are becoming more conscious about the ingredients and production methods behind the products they consume, and they are willing to pay a premium for brands that prioritize quality and sustainability.
NOM 1614's move to a new distillery and their embrace of organic practices is a significant step forward for the brand. It allows them to continue producing their existing brands while appealing to a growing segment of consumers who value organic and sustainable products. With their master distiller, Chico, overseeing the transition, I have no doubt that NOM 1614 will continue to deliver exceptional spirits that meet the expectations of their loyal customers.