As an expert sommelier and brewer, I can provide insights into the age demographic for Michelob Ultra, a popular beer in the United States. In 2018, a survey was conducted to determine the share of Americans who drank Michelob Ultra in the past 3 months, categorized by age. The results revealed interesting patterns in the age groups that consumed this particular beer.
1. Age 18-29: According to the survey, 19.25 percent of respondents in this age group stated that they drank Michelob Ultra in the past 3 months. This indicates that Michelob Ultra has a significant presence among young adults, who may be attracted to its light and refreshing taste, as well as its low calorie and low carbohydrate content. It could also be influenced by marketing efforts targeting this demographic.
2. Age 30-44: The survey did not provide specific data on the percentage of individuals in this age range who consumed Michelob Ultra. However, it is reasonable to assume that this age group also represents a significant portion of Michelob Ultra consumers. Many individuals in their 30s and 40s are health-conscious and may opt for lighter beer options like Michelob Ultra to maintain a balanced lifestyle.
3. Age 45-59: Again, the survey did not provide specific data for this age group. However, it is likely that some individuals in this demographic also consume Michelob Ultra. As individuals approach middle age, they may become more health-conscious and seek out lower calorie options in their beer choices. Michelob Ultra's marketing campaigns often highlight its light and active lifestyle appeal, which may resonate with this age group.
4. Age 60 and above: While the survey did not provide specific data on the consumption of Michelob Ultra by individuals aged 60 and above, it is possible that this age group represents a smaller portion of Michelob Ultra consumers. Older individuals may have different preferences when it comes to beer and may lean towards more traditional or craft beer styles. However, there may still be a segment of this demographic that appreciates the light and low-calorie attributes of Michelob Ultra.
It is important to note that these observations are based on the survey data from 2018 and may have evolved since then. Consumer preferences can change over time, influenced by various factors such as marketing campaigns, social trends, and personal taste preferences.
The age demographic for Michelob Ultra in 2018 showed that it had a significant presence among young adults aged 18-29, with 19.25 percent of respondents in this age group consuming the beer in the past 3 months. While specific data for other age groups was not provided, it is reasonable to assume that Michelob Ultra also appeals to individuals in their 30s, 40s, and potentially even older age groups who prioritize a light and balanced lifestyle.