As a sommelier and brewer, I have had the opportunity to explore a wide range of alcoholic beverages from around the world. And when it comes to Korea, there is one drink that stands out as the clear favorite – soju.
Soju is a traditional Korean spirit that has gained immense popularity not only in Korea but also globally. It is often referred to as Korea's national drink, and for good reason. Soju is a grain-based liquor that is typically made from rice, wheat, or barley. It has a clear appearance and a relatively low alcohol content, typically ranging from 16% to 45% ABV (alcohol by volume).
What sets soju apart from other spirits is its versatility and cultural significance. In Korea, soju is deeply ingrained in the social fabric and is often consumed during gatherings and celebrations. It is a drink that brings people together, fostering a sense of camaraderie and conviviality.
Soju is commonly enjoyed in small shot glasses, known as “soju cups,” and is typically served chilled. The small serving size encourages frequent toasts and sharing among friends, creating a lively and festive atmosphere. I still remember my first experience with soju during a trip to Korea. Sitting in a bustling street food stall, surrounded by locals, I was handed a shot glass filled with this intriguing spirit. The initial taste was smooth and subtly sweet, with a hint of graininess. It left a warm sensation in my throat, a feeling of comfort and relaxation.
One of the reasons for soju's immense popularity is its affordability. It is often priced lower than other spirits, making it accessible to a wide range of consumers. This affordability, coupled with its smooth taste and cultural significance, has contributed to its widespread appeal.
Another factor that has propelled soju to its status as the best-selling liquor in the world by volume is the rise of Korean pop culture, particularly Korean dramas and movies. The popularity of Korean entertainment has introduced soju to a global audience, piquing curiosity and generating interest in Korean cuisine and beverages. I have witnessed this firsthand as I have seen an increase in customers at my bar requesting soju after being exposed to it through K-dramas and K-pop music videos.
Soju's versatility is also worth mentioning. It can be enjoyed straight, on the rocks, or mixed into cocktails. Some popular soju cocktails include the classic “soju bomb,” where a shot of soju is dropped into a glass of beer, creating a fizzy and refreshing drink. Other creative concoctions include fruit-infused soju, where fresh fruits are soaked in the spirit to add a burst of flavor.
In recent years, there has been a growing trend of craft soju, with distilleries experimenting with different grains and flavor profiles. These artisanal soju varieties offer a more complex and nuanced drinking experience, appealing to both traditionalists and those seeking something new and exciting.
Soju is not just a drink, but a cultural phenomenon that has captured the hearts and palates of millions around the world. Its smooth taste, affordability, and cultural significance have made it the best-selling liquor in the world by volume. Whether enjoyed in a traditional setting or incorporated into creative cocktails, soju continues to gain more fans each day. So, the next time you watch a Korean movie or drama and wonder about soju, I encourage you to give it a try and experience the spirit of Korea firsthand.