The Citizen Cider controversy revolves around the company's Hey Bub campaign, which has faced criticism from both current and former employees, as well as others who have shared their views anonymously on platforms like Reddit. The campaign has been accused of being misogynistic and homophobic.
According to an article in Seven Days, several unnamed current and former Citizen employees have expressed their concerns about the Hey Bub campaign. These individuals have criticized the campaign for its alleged promotion of harmful stereotypes and offensive language. The specific details of their complaints were not provided in the article, but it is clear that they feel the campaign is disrespectful towards women and the LGBTQ+ community.
In addition to the article, a Reddit thread also sheds light on the controversy surrounding Citizen Cider. Many users on the platform have shared similar views and experiences, expressing their disappointment with the Hey Bub campaign. While the Reddit thread is mostly anonymous, it provides a space for individuals to openly discuss their concerns without fear of retribution.
It is important to note that the specific criticisms and experiences shared by these individuals have not been explicitly detailed. However, the multiple accounts of alleged misogyny and homophobia within the Hey Bub campaign indicate that there are serious concerns about the messaging and impact of Citizen Cider's advertising.
As an expert sommelier and brewer, I have not personally experienced or witnessed the Hey Bub campaign or its controversies. However, it is disheartening to hear about any company or campaign that perpetuates harmful stereotypes or language. In the beverage industry, diversity and inclusivity should be celebrated and respected, as they are essential in creating a welcoming and supportive community.
The Citizen Cider controversy revolves around the Hey Bub campaign, which has been criticized for being misogynistic and homophobic. While the specific details of the allegations have not been explicitly provided, the concerns expressed by current and former employees, as well as anonymous individuals on platforms like Reddit, suggest that there are serious issues with the campaign's messaging and impact.