The most common style of beer, without a doubt, is the lager. Lager is a type of beer that is fermented and conditioned at low temperatures, which gives it a crisp and clean flavor profile. It is characterized by its light color, smooth texture, and refreshing taste. Lagers are incredibly popular all over the world and are produced by both large beer companies and craft breweries alike.
One of the reasons why lagers are so widespread is that they appeal to a wide range of beer drinkers. Their mild and approachable flavor makes them a great choice for those who may be new to beer or prefer a lighter and less bitter taste. This broad appeal has contributed to the immense popularity of lagers, and they have become a staple in bars, restaurants, and social gatherings.
In the United States, the dominance of lagers in the beer market is evident. Large beer producers such as Budweiser, Coors Light, Corona, and Michelob Ultra, all produce lagers that are widely consumed. These companies hold a significant share of the beer market, accounting for approximately 87% of sales in the country. This highlights the strong preference for lagers among beer drinkers in the U.S.
Personally, as a sommelier and brewer, I have witnessed the popularity of lagers firsthand. When working at a bar, I have noticed that lagers are often the go-to choice for many customers. Their light and refreshing nature make them an excellent option for socializing, as they are easy to drink and pair well with various types of food. Whether it's a casual gathering with friends or a special occasion, lagers seem to be a crowd-pleaser.
Furthermore, the versatility of lagers is another factor that contributes to their prevalence. While they are typically known for their light and crisp characteristics, lagers can also vary in flavor and strength. There are pale lagers, amber lagers, and dark lagers, each with its own unique profile. This variety allows beer drinkers to explore different styles within the lager category and find one that suits their preferences.
To summarize, the most common style of beer is undoubtedly the lager. Its widespread popularity can be attributed to its mild and approachable flavor, broad appeal to a wide range of beer drinkers, and the dominance of large beer producers in the market. As a sommelier and brewer, I have observed the popularity of lagers in various settings and appreciate their versatility and refreshing qualities.