What is the story behind Kona Big Wave?

Answered by Andrew Fritz

The story behind Kona Big Wave, originally known as Pacific Golden , dates back to 1994. It all began with the inspiration drawn from the legendary waves in Hawaii. The founders of Kona Co. aimed to capture the essence of the Big Wave and translate it into a that would evoke the same exhilarating experience.

Back in those early days, Pacific Golden Ale was born as a representation of the golden sunshine reflecting off the waves, the refreshing ocean breeze, and the thrill of riding a big wave. It was a beer that sought to encapsulate the spirit of Hawaii and the surfing culture that is deeply ingrained in the island's identity.

Over the years, Pacific Golden Ale, now known as Kona Big Wave, has become a beloved brew for many beer enthusiasts. Its popularity grew as more people discovered the unique combination of flavors and the sense of adventure it carried. It became a symbol of the laid-back island and a reminder of the awe-inspiring power of nature.

As time went on, Kona Big Wave underwent a transformation. The brand decided to rebrand and give the beer a fresh new look while staying true to its roots. The logo and packaging design were modernized, but the essence of Big Wave remained intact. The aim was to capture the attention of a new generation of beer drinkers while still resonating with longtime fans.

The new logo and packaging design reflect the dynamism and energy of the waves, with vibrant colors and eye-catching imagery. It is a visual representation of the exhilaration and thrill that comes with riding a big wave. The design updates align with the evolving tastes and preferences of consumers, ensuring that Kona Big Wave remains relevant in today's beer market.

Throughout this rebranding process, Kona Brewing Co. has been committed to preserving the DNA of Big Wave. The beer itself has remained consistent, delivering the same crisp and refreshing taste that has made it a staple for many. It continues to be brewed with high-quality ingredients and a passion for creating a truly exceptional beer.

Personally, I have had the pleasure of experiencing Kona Big Wave on multiple occasions. Each sip takes me back to the shores of Hawaii, with the salty sea breeze in my hair and the sound of crashing waves in the distance. It is a beer that not only satisfies my taste buds but also transports me to a place of relaxation and serenity.

The story behind Kona Big Wave is one of inspiration, adventure, and the pursuit of capturing the essence of Hawaii's legendary waves in a beer. It has evolved over the years, rebranding to appeal to a wider audience while staying true to its origins. Kona Big Wave continues to be a symbol of the island's spirit and the thrill of riding a big wave.