As an expert sommelier and brewer, I have closely observed the sales trends of Twisted Tea and can provide a detailed answer to the question of which state sells the most Twisted Tea.
Over the years, Twisted Tea has gained popularity and expanded its presence across the United States. While it initially established a strong foothold in the Northeast region, particularly in Massachusetts where it originated, the brand has gradually expanded its market reach to other states.
One state that stands out as a top market for Twisted Tea is Pennsylvania. Philadelphia, in particular, has shown a strong affinity for the brand, making it one of the leading markets. The city's vibrant and diverse drinking culture has embraced Twisted Tea, making it a popular choice among locals.
Additionally, Philadelphia holds the distinction of being the number-one market for Twisted Tea Light, the lighter version of the original Twisted Tea. This suggests that the city's consumers not only enjoy the traditional Twisted Tea but also appreciate the lighter alternative.
While Pennsylvania, and more specifically Philadelphia, has emerged as a significant market for Twisted Tea, it is important to note that the brand has been steadily expanding its sales in other states as well. The geographic expansion has been a gradual process, with Twisted Tea making meaningful inroads into major states like California, Texas, and Florida relatively recently.
California, known for its vibrant craft beer scene, has seen a growing interest in Twisted Tea. The state's large population and diverse consumer preferences have contributed to the brand's success in the market. Similarly, in Texas, where the craft beer and ready-to-drink beverage market has been booming, Twisted Tea has found a receptive audience.
Florida, with its warm climate and thriving tourism industry, has also become a significant market for Twisted Tea. The brand's refreshing and easy-to-drink nature makes it appealing to both residents and tourists looking for a refreshing beverage option.
It is worth mentioning that the expansion into these major states did not happen overnight. Twisted Tea took a strategic approach, targeting one market at a time and gradually building its presence. This patient and calculated expansion has allowed the brand to establish a strong foothold in various states across the country.
While Pennsylvania, particularly Philadelphia, ranks among the top markets for Twisted Tea, the brand has experienced success and increasing sales in states like California, Texas, and Florida. The geographic expansion has been a slow and deliberate process, allowing Twisted Tea to cater to different consumer preferences and establish a presence in diverse markets.