AriZona Cherry Lime Rickey first came onto the scene in September 2012. It was an exciting time for the brand, as they were celebrating their 20th anniversary with a special contest initiative. The contest allowed fans to vote on a new design for a limited edition Cherry Lime Rickey can, which would be sold exclusively at 7-Eleven stores.
I remember the buzz surrounding this contest. As a sommelier and brewer, I am always interested in new flavors and products in the beverage industry. AriZona has always been known for their unique and bold flavors, and Cherry Lime Rickey was no exception. The combination of cherry and lime was a refreshing twist on a classic flavor profile.
The contest itself was a brilliant marketing strategy. By involving their fans in the decision-making process, AriZona created a sense of excitement and engagement. It allowed consumers to feel like they had a say in the brand's direction, which is a powerful way to build brand loyalty.
I personally tried the Cherry Lime Rickey when it first came out, and I was impressed. The flavor was a perfect balance of sweet and tart, with the cherry and lime working harmoniously together. It was a great option for those looking for a refreshing and vibrant drink.
It's worth noting that AriZona is known for their iconic tall cans, and the Cherry Lime Rickey design was no exception. The can featured a vibrant and eye-catching design, with the cherry and lime fruits prominently displayed. It was a can that stood out on the shelves, and I can understand why it was chosen by fans.
The release of AriZona Cherry Lime Rickey in September 2012 was a memorable moment for the brand. It showcased their commitment to innovation and their willingness to involve their fans in the decision-making process. The flavor itself was a hit, providing a refreshing and delicious option for consumers.