Wild Turkey discontinued its 80-proof expression in 2011. As an expert sommelier and brewer, I have had the opportunity to witness the changes in the Wild Turkey lineup over the years. The decision to discontinue the 80-proof version was a significant move for the brand.
Back in the day, Wild Turkey 80-proof was a popular choice among bourbon enthusiasts. It had a smooth and approachable taste, making it a go-to option for many whiskey lovers. However, the brand made a strategic decision to replace it with a slightly higher proof expression.
In 2011, Wild Turkey introduced the 81-proof version, which was simply labeled as “Wild Turkey KSBW” (Kentucky Straight Bourbon Whiskey). The decision to increase the proof by just one point may seem insignificant, but it actually had a noticeable impact on the flavor profile.
By increasing the proof, Wild Turkey aimed to enhance the depth and complexity of their bourbon. The higher proof allowed for a more robust and intense flavor experience. It added a subtle kick to the whiskey, making it stand out among its competitors.
Personally, I found the transition from 80-proof to 81-proof quite intriguing. As a sommelier, I always appreciate when a brand takes bold steps to improve and refine their products. While some enthusiasts may have been disappointed with the discontinuation of the 80-proof version, the introduction of the 81-proof expression opened up new possibilities for Wild Turkey.
Since 2015, the expression has been simply labeled as “Wild Turkey KSBW” without any reference to the specific proof. This change in labeling reflects a shift in focus towards the overall quality and character of the bourbon, rather than emphasizing the exact alcohol content.
The decision to discontinue the 80-proof expression was not without its risks. It's always a challenge for a brand to make changes to a beloved product, as it may alienate some loyal customers. However, Wild Turkey managed to navigate this transition smoothly, and the 81-proof version has gained its own following over the years.
Wild Turkey discontinued its 80-proof expression in 2011 and replaced it with an 81-proof version. This decision allowed the brand to enhance the flavor profile of their bourbon, offering a more robust and intense experience. While change is never easy, Wild Turkey successfully managed to evolve their product line and continue to captivate bourbon enthusiasts.