During our conversation, Joe and Jamie shared their dream of creating a brand that combined the craftsmanship of winemaking with the creativity and innovation of brewing. They wanted to push the boundaries of traditional spirits and create something truly unique. As a sommelier and brewer myself, I was immediately intrigued by their idea.
Joe, Jamie, and Brad spent months researching and experimenting with different techniques and ingredients. They wanted to find a way to infuse their spirits with additional flavors and depth, something that would set them apart from other brands in the market. Eventually, they stumbled upon a process that involved adding a small piece of wood to each bottle of their spirits. This wood infusion process not only imparted unique flavors but also allowed for individual customization.