Bubly, the sparkling water beverage, emerged from a project initiated by PepsiCo in February 2017. Known as Project X at the time, the objective was to create a new and exciting sparkling water drink and bring it to market within a challenging timeframe of just 18 months. This ambitious undertaking required the full force of PepsiCo, with a dedicated team consisting of researchers, scientists, flavorists, designers, and marketers.
As an expert sommelier and brewer, I can appreciate the complexity and creativity that goes into developing a new beverage. The process of crafting a sparkling water, although seemingly simple, involves a careful balance of flavors, carbonation, and presentation. It requires a deep understanding of consumer preferences, market trends, and the technical aspects of beverage production.
In the case of bubly, the team at PepsiCo undoubtedly embarked on a journey of experimentation and innovation. They would have started by conducting extensive research to gain insights into consumer demand for sparkling water. This research likely included surveys, focus groups, and market analysis to identify gaps and opportunities in the industry.
Once armed with this valuable information, the team would have then focused on the development of the actual product. This stage involved the collaboration of researchers, scientists, and flavorists who worked tirelessly to formulate a unique and refreshing sparkling water. They would have experimented with various combinations of flavors, carefully selecting and blending them to create a harmonious and enjoyable experience for consumers.
The design of the packaging and branding of bubly would have been another crucial aspect of the development process. PepsiCo understands the importance of visually appealing packaging and how it contributes to the overall consumer experience. With this in mind, designers would have crafted a visually striking and modern design that captures the essence of bubly and appeals to its target audience.
Marketing and promotion also played a significant role in bringing bubly to life. PepsiCo leveraged its expertise in consumer goods marketing to create buzz and generate excitement around the new sparkling water beverage. This would have involved strategic advertising campaigns, collaborations with influencers, and engaging social media content to raise awareness and drive sales.
Throughout the entire development process, the team at PepsiCo would have faced numerous challenges and obstacles. Developing a new beverage from scratch within a tight timeframe is no easy feat. However, their expertise, dedication, and passion for creating a high-quality and enjoyable sparkling water ultimately led to the birth of bubly.
Bubly emerged as a result of an ambitious project undertaken by PepsiCo. Through the collaboration of researchers, scientists, flavorists, designers, and marketers, a unique and refreshing sparkling water beverage was created. From the initial research and formulation of flavors to the design and marketing efforts, every step was meticulously executed to bring bubly to shelves and offer consumers a delightful sparkling water experience.