The Old Style beer brand was purchased by Pabst Brewing Co. Pabst is a well-known brewing company that owns and markets various beer brands. In this case, they acquired Old Style and have now taken on the responsibility of marketing and promoting it.
As a sommelier and brewer, I can tell you that Old Style has been a beloved beer for many years. It has a rich history and a loyal following. The decision by Pabst to market Old Style as “authentically kraeusened” is an interesting one.
Kraeusening is a traditional German brewing technique that involves adding wort, or unfermented beer, to a fully fermented batch to provide additional carbonation and flavor. This process can result in a smoother finish and enhanced flavor profile. By marketing Old Style as “authentically kraeusened,” Pabst is highlighting the use of this traditional technique to give the beer a unique and distinctive character.
I find it fascinating when breweries embrace traditional brewing methods and techniques. It shows a dedication to the craft and a desire to create high-quality, flavorful beers. The decision to market Old Style as “authentically kraeusened” speaks to Pabst's commitment to preserving the heritage and authenticity of the brand.
In my experience, beers that undergo kraeusening can indeed have a more robust flavor profile and a smoother finish. The additional fermentation process allows for the development of complex flavors and aromas, resulting in a more enjoyable drinking experience. It will be interesting to see how Pabst's marketing efforts highlight these qualities and attract consumers who appreciate the craftsmanship and tradition behind Old Style.
The purchase of Old Style by Pabst Brewing Co. indicates that they recognized the value and potential of this iconic beer brand. By marketing it as “authentically kraeusened,” they are emphasizing the beer's unique brewing process and aiming to appeal to beer enthusiasts who appreciate traditional brewing methods. I look forward to seeing how this rebranding effort unfolds and how it impacts the perception and popularity of Old Style in the market.