Belle's, a renowned brewery founded by Bell in 1985, has recently announced that it will be selling the company to Lion, a beer company based in Australasia. Lion is a subsidiary of Kirin, a Japanese beverage conglomerate. This acquisition marks a significant milestone for both companies and the beer industry as a whole.
As a sommelier and brewer, I have always admired Bell's for its dedication to brewing exceptional beers. Bell himself started the brewery with just a 15-gallon soup kettle, showcasing his passion and commitment to creating high-quality brews. Over the years, Bell's has become known for its innovative and distinct beers, including the iconic Two Hearted Ale and the refreshing Oberon Ale.
The decision to sell the company to Lion, a well-established player in the beer industry, is undoubtedly a strategic move. Lion, as a subsidiary of Kirin, brings significant resources and global reach to the table. With this acquisition, Bell's will have the opportunity to expand its distribution and reach a wider audience, both domestically and internationally.
While some beer enthusiasts may express concerns about the acquisition, fearing that it may result in a decline in quality or a loss of the brewery's unique identity, it is important to remember that change is a natural part of any industry's evolution. Many craft breweries have successfully partnered with larger companies while maintaining their commitment to producing exceptional beers.
In my personal experience, I have seen how acquisitions can actually benefit craft breweries. The influx of resources and expertise from a larger company can help a brewery improve its production processes, expand its product line, and reach new markets. Additionally, the brewery's original founders and brewers often remain involved in the creative process, ensuring that their vision and passion continue to shine through in the beers they produce.
It is worth noting that Lion has a track record of acquiring craft breweries and allowing them to operate independently while providing support and guidance when needed. This approach has been successful in preserving the unique character and quality of the acquired breweries. Lion's commitment to the craft beer movement is evident in its portfolio of brands, which includes several beloved craft breweries.
The acquisition of Bell's by Lion marks an exciting chapter for both companies. It provides Bell's with the opportunity to expand its reach and continue its legacy of brewing exceptional beers. At the same time, Lion's acquisition of Bell's showcases its dedication to supporting and nurturing the craft beer industry. As a beer enthusiast and industry professional, I look forward to seeing the positive impact this acquisition will have on Bell's and the broader craft beer community.