Having worked in the beverage industry for several years, I have had the opportunity to witness the intricate process of distribution firsthand. Distributors play a crucial role in getting products from the producers to the consumers, ensuring a seamless supply chain and making the products accessible to a wider audience.
To achieve this, distributors often employ a team of knowledgeable sales representatives who build relationships with retailers and promote the products they distribute. These representatives act as the face of the brand, working closely with retailers to educate them about BSB and its unique qualities. Their goal is to create demand and drive sales by showcasing the product's features and benefits.