Becky seltzer was founded by Sheldon Wiley and Eric Burdick, two friends and longtime bar industry professionals. Sheldon and Eric both have extensive experience and expertise in the beverage industry, particularly in the realm of cocktails and mixology.
Sheldon Wiley, a highly regarded mixologist and sommelier, brings his knowledge of flavors and ingredients to the creation of Becky seltzer. With years of experience working in various bars and restaurants, Sheldon has developed a deep understanding of the craft of mixology and the art of creating well-balanced and innovative cocktails.
Eric Burdick, on the other hand, is a seasoned bartender and brewer, specializing in craft beers. His passion for brewing and his expertise in creating unique and flavorful beers have been instrumental in the development of Becky seltzer. Eric's knowledge of different brewing techniques and his ability to experiment with flavors have helped bring a distinct character to the seltzer.
The idea to create Becky seltzer came about through Sheldon and Eric's shared love for refreshing and flavorful beverages. They noticed a growing demand for low-calorie and low-alcohol options in the beverage industry, particularly among health-conscious consumers. With their combined expertise in mixology and brewing, they saw an opportunity to create a product that would cater to this demand.
Having worked together in the past and knowing each other's strengths, Sheldon and Eric decided to join forces and embark on the journey of creating Becky seltzer. They wanted to develop a seltzer that not only offered a light and refreshing taste but also provided a unique and sophisticated flavor profile.
To achieve this, Sheldon and Eric spent countless hours experimenting with different ingredients and flavor combinations. They wanted to create a seltzer that would stand out from the competition and offer consumers a truly memorable drinking experience.
One of the challenges they faced was finding the perfect balance between flavor and drinkability. They wanted to create a seltzer that was not overly sweet or artificial tasting, but still packed a punch of flavor. Through trial and error, they were able to fine-tune the recipe and create a seltzer that met their high standards.
Another aspect that was important to Sheldon and Eric was the branding and packaging of Becky seltzer. They wanted the product to have a fun and approachable image, while still conveying a sense of sophistication and quality. They worked closely with designers and marketing experts to create a brand identity that would resonate with their target audience.
After months of hard work and dedication, Becky seltzer was finally ready to be introduced to the market. It quickly gained popularity among consumers who appreciated its refreshing taste and unique flavor combinations. Today, Becky seltzer can be found in bars, restaurants, and retail stores, offering a delicious and satisfying alternative to traditional alcoholic beverages.
Becky seltzer was founded by Sheldon Wiley and Eric Burdick, two friends and industry professionals with a passion for creating innovative and flavorful beverages. Their expertise in mixology and brewing, combined with their commitment to quality and taste, have made Becky seltzer a standout product in the market.