Having worked in the Bacardi Group, one of the largest spirits companies in the world, the founders of Samson & Surrey recognized the growing demand for premium craft spirits in the market. They saw an opportunity to bring together their knowledge of the industry, their passion for quality spirits, and their entrepreneurial spirit to create a company that would cater to the discerning tastes of consumers seeking unique and artisanal spirits.
Luis Bach, one of the founders, had a deep understanding of the spirits industry, having held various leadership positions at Bacardi. His experience in brand development and marketing provided a solid foundation for Samson & Surrey's mission to build a portfolio of distinctive, high-end spirits brands.
Robert Furniss-Roe, another founder, brought his expertise in operations and supply chain management to the company. With a focus on quality and craftsmanship, he played a crucial role in sourcing and selecting the finest ingredients and production methods for the brands within Samson & Surrey's portfolio.
Juan Rovira, the third founder, brought his financial acumen and strategic vision to the company. With his background in finance and business development, he played a pivotal role in shaping Samson & Surrey's investment strategy and identifying opportunities for growth and expansion.
Together, these three founders shared a common goal of creating a company that would not only offer exceptional craft spirits but also support and promote the artisans and distillers behind these brands. They believed in the power of storytelling and sought to showcase the passion and dedication that goes into crafting each bottle of spirits.
Since its founding, Samson & Surrey has successfully acquired and developed a portfolio of premium craft spirits brands, each with its own unique story and character. The company continues to grow and expand its portfolio, seeking out new and exciting brands that embody the principles of craftsmanship, quality, and innovation.
Samson & Surrey was founded by Luis Bach, Robert Furniss-Roe, and Juan Rovira, all of whom brought their expertise and passion for the spirits industry to create a company dedicated to curating a portfolio of exceptional craft spirits brands.