BeatBox is owned by a trio of individuals who came together with a shared vision to create a unique and innovative ready-to-drink alcoholic beverage. Justin Fenchel, Brad Schultz, and Aimy Steadman are the masterminds behind BeatBox, having founded the company in 2011.
In a 2020 interview with Beverage Dynamics, Aimy Steadman shared some insight into the inspiration behind BeatBox. She mentioned that they drew inspiration from popular beverages such as Four Loko and Gatorade. This is interesting because it shows how they wanted to combine the fun and exciting nature of Four Loko with the refreshing and thirst-quenching qualities of Gatorade.
The owners of BeatBox wanted to offer consumers a wide range of flavors to choose from, catering to different taste preferences. This commitment to variety is evident in their product lineup, which includes flavors like Tropical Punch, Blue Razzberry, Pink Lemonade, Fruit Punch, and Watermelon. By offering such a diverse range of flavors, BeatBox aims to appeal to a broader consumer base and provide options for everyone to enjoy.
Another aspect that sets BeatBox apart is their attention to packaging. The company recognizes the importance of visual appeal and uses vibrant, eye-catching designs for their products. This attention to detail in packaging not only helps their products stand out on store shelves but also adds to the overall experience of consuming their beverages. It's clear that BeatBox wants their customers to have a fun and enjoyable experience from the moment they see the product to the moment they take their first sip.
The ownership of BeatBox by Fenchel, Schultz, and Steadman is indicative of the passion and dedication they have for their brand. It's not just a business venture for them; it's a labor of love. This personal investment translates into the quality and uniqueness of their products.
BeatBox is owned by Justin Fenchel, Brad Schultz, and Aimy Steadman. Their shared vision, inspired by beverages like Four Loko and Gatorade, led them to create a brand that offers a variety of ready-to-drink alcoholic beverages in fun and vibrant packaging. Their commitment to flavor variety and visual appeal sets BeatBox apart in the market, providing consumers with a refreshing and exciting drinking experience.