The founder of TRU Colors is George Taylor, a serial entrepreneur with a passion for the beer industry. As an expert sommelier and brewer, George has always had a deep appreciation for the complexities and flavors of beer. His journey into the world of entrepreneurship began with the acquisition of Untappd, a popular beer-related tech startup.
Having acquired Untappd, George had a taste of the entrepreneurial life and saw the potential for innovation within the beer industry. He recognized the power of technology in connecting beer enthusiasts and wanted to further explore the possibilities. This led him to start NextGlass, another beer-related tech startup that aimed to provide personalized beer recommendations based on individual taste preferences.
However, George's entrepreneurial journey didn't stop there. With a strong desire to make a positive impact on his community, he embarked on a new venture, TRU Colors. This social enterprise aimed to address the issue of gang violence by providing economic opportunities and mentorship to young individuals involved in gang activities.
George's personal experiences and encounters with gang violence in his hometown of Wilmington, North Carolina, drove him to take action. He witnessed firsthand the devastating effects of gang violence on individuals and communities, and he wanted to find a solution that went beyond traditional approaches.
With TRU Colors, George sought to tap into the economic potential of the beer industry to create meaningful change. He believed that by bringing together individuals from different gangs and offering them a chance to work together towards a common goal, he could foster a sense of unity, purpose, and personal growth.
The idea behind TRU Colors was not just to create a successful beer brand but to use the brand as a platform for social change. By providing training, employment, and mentorship opportunities, TRU Colors aimed to empower young individuals to break free from the cycle of violence and build a better future for themselves and their communities.
George's vision and passion for making a difference have been the driving forces behind TRU Colors. Through his previous experiences in the beer industry and his personal connection to the issue of gang violence, he has been able to bring together a team of dedicated individuals who are committed to the mission of TRU Colors.
George Taylor is the founder of TRU Colors, a social enterprise that combines his love for beer with a desire to address the issue of gang violence. Through his entrepreneurial journey, he has demonstrated a commitment to using business as a force for positive change and creating economic opportunities for those who need it most.